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Some businesses may understandably express caution when it comes to taking precious time and resources away to work on what may seem like an abstract exercise. The truth is, digital transformation is an exercise in investment — investing in your fundamental business model. It’s ultimately the process of discovering how you can leverage technology to increase your competitive advantage.
At Youngsoft, we have partnered with many customers and have successfully helped them to profitably implement their own company’s digital transformation. A key part of what we do is to engineer digital solutions to automate, streamline, connect, or otherwise facilitate our partners to use technology to their advantage.
—-Leo Tolstoy
As an initiative within your organization, digital transformation pushes you to clarify what you want to improve and which processes could be enhanced with technology. A key element of this process is having a Digital Strategy. Digital Strategy focuses on exactly how new technology can change your business processes or business model. This distinction can be subtle, but it is important: digital transformation covers everything from thinking about how technology impacts the customer experience, your operational processes, your business models and even your organization’s culture, while digital strategy focuses on new technology itself and how it can “digitize” a business.
Traditionally, IT Strategy has often played the role of both digital transformation and digital strategy. But while IT strategy aims to determine which technologies to invest in in order to help meet business objectives, it’s usually done within a certain amount of isolation from the rest of the business. In contrast, the digital strategy looks to change business processes themselves from one form of technology to another, better option. This approach works with and beyond IT strategy to more comprehensively identify the connections between technology and your business objectives.
Every business is unique and has different goals, needs, and objectives. Youngsoft can help you approach digital transformation in a number of ways and works with you to discover the best way to apply digital transformation to your business.
A one-stop employee portal might be needed to streamline your Human Resources department, or a new way of taking customer orders through a mobile app might be the obvious next step for increasing your competitive advantage. A small tweak to your company’s website might make all the difference in dramatically improving customer experience, or an entire website for a heretofore overlooked company department might benefit from being made from scratch. Youngsoft’s goal is to partner with you to identify the solution that works best for your situation.
Every business is unique and has different goals, needs, and objectives. Youngsoft can help you approach digital transformation in a number of ways and works with you to discover the best way to apply digital transformation to your business.
A one-stop employee portal might be needed to streamline your Human Resources department, or a new way of taking customer orders through a mobile app might be the obvious next step for increasing your competitive advantage. A small tweak to your company’s website might make all the difference in dramatically improving customer experience, or an entire website for a heretofore overlooked company department might benefit from being made from scratch. Youngsoft’s goal is to partner with you to identify the solution that works best for your situation.
How does one build a digital strategy? It helps to ask yourself these 5 fundamental questions in order to ground your thinking about how digital technology relates to your business:
- Does new technology allow new and existing competitors to shape your industry in ways that could affect you?
- How would the latest technology allow you to differentiate what you have to offer, in light of this?
- How can digital technology improve the way you do business internally?
- Would a new piece of technology improve what you have to offer to your customers?
- Could new technology potentially even change who your target customer is?
These are some basic questions to ask yourself in order to see the potential power that implementing a digital transformation initiative within your organization can bring.
However you decide to implement your digital strategy, there are common elements to any engagement that will lead to a successful outcome:
- Leadership – Youngsoft empowers you to lead your organization’s digital transformation, and focus on what matters – improving your business
- Strategic Position – We recommend best course of action to improve your competitive advantage
- Due Diligence – We help our clients implement their digital strategy in ways that won’t waste time and resources. With discovery, efforts are prioritized to accomplish your most important business objectives quickly and efficiently
- Future-Proofing – We collaborate with clients to develop a vision for their company that will be open, robust, agile, and adaptable towards future requirements. It’s important to us that we enable our clients to be resilient and self-sufficient in a rapidly-changing tech landscape
Digital transformation is more than just a speculative exercise. It’s an increasingly necessary part of doing business in the 21st-century. As more companies transition their processes to digital solutions, business solutions and digital technology are becoming synonymous. Youngsoft can enhance your journey, and help you harness the power that digital transformation promises – to deliver results.
However you decide to implement your digital strategy, there are common elements to any engagement that will lead to a successful outcome:
- Leadership – Youngsoft empowers you to lead your organization’s digital transformation, and focus on what matters – improving your business.
- Strategic Position – We recommend best course of action to improve your competitive advantage.
- Due Diligence – We help our clients implement their digital strategy in ways that won’t waste time and resources. With discovery, efforts are prioritized to accomplish your most important business objectives quickly and efficiently.
- Future-Proofing – We collaborate with clients to develop a vision for their company that will be open, robust, agile, and adaptable towards future requirements. It’s important to us that we enable our clients to be resilient and self-sufficient in a rapidly-changing tech landscape.
Digital transformation is more than just a speculative exercise. It’s an increasingly necessary part of doing business in the 21st-century. As more companies transition their processes to digital solutions, business solutions and digital technology are becoming synonymous. Youngsoft can enhance your journey, and help you harness the power that digital transformation promises – to deliver results.
