In today’s higher education landscape, institutions face complex challenges while trying to seamlessly digitize the students’ journey. Problems they face range from creating a personalized portal for students, providing them seamless multi-channel experiences throughout their educational journey, offering them a qualified LMS (Learning Management Systems), and others. To solve these challenges, AEM has emerged as a pioneering platform to reshape the higher education space with its advanced features.
The following are the 4 major challenges that higher education institutions are facing at present.
1. Personalized Student Portal
Today’s students expect personalized portal experiences that fulfill all of their needs. However, developing such a portal can be challenging, as it requires addressing privacy and security concerns, inaccurate student data, integration with existing systems, lack of a user-friendly interface, and other probable challenges.
2. Seamless Multi-channel Experience
Nowadays, students need a multi-channel experience through online platforms and mobiles that start with enrollment and continue throughout their sessions and semesters. However, creating multi-channel experiences comes with certain challenges, such as maintaining consistency across multiple channels and ensuring that information is accessible to all students, including those with special needs.
3. Standardized LMS
Students, at present, need a Learning Management System (LMS) that can provide a seamless learning experience. Without a standardized structure of the online Learning Management System (LMS) platform, students may struggle to navigate through courses and find relevant information. There is a need for a proper LMS that can manage content consistency seamlessly despite the number of users and courses growing in the system. Managing multiple versions of content while ensuring compatibility with the LMS’s technical requirements can get challenging as well.
4. Improved Online Engagement
Nowadays, alumni have turned into the biggest brand ambassadors of educational institutions. However creating an online alumni engagement system can be challenging to manage and monitor, especially for a large and varied audience. The common challenges for a well-managed online alumni engagement system are ensuring relevant content for a diverse alumni base, preventing technical problems, and integrating with existing online systems.
It is important for higher education institutions to address these concerns in order to provide a positive digital experience for their students, staff, and alumni. It can be done by investing in the right tools and technologies.
Adobe Experience Manager (AEM) can be the perfect digital solution for universities and other higher education institutions to resolve these concerns. It can enhance the university and other higher education institutions’ digital ecosystem and elevate the user experience of their students, staff, and stakeholders.
Let’s check out the most distinctive ways in which AEM can provide invaluable support to higher education institutions.
Efficient Content Management
AEM allows universities and colleges to efficiently manage their digital content, including websites, mobile apps, and other course hosting platforms. Content creators can easily edit and organize content with AEM CMS. They don’t need extensive technical knowledge to streamline the content creation process with AEM CMS.
Customized Student Experience
AEM enables higher education institutions to deliver personalized experiences to their students, staff, and other stakeholders. Institutions can use data-driven insights to customize content based on user preferences and behaviors. This personalization enhances engagement and helps in delivering relevant information to the students.
Mobile devices have become the face of multi-channel experience. With the increasing use of mobile devices, responsive design is crucial even for higher education websites and applications. AEM offers responsive design capabilities that ensure content is displayed optimally across various devices and screen sizes, enhancing the user experience.
Universities today rely on multiple channels to distribute their content, including websites, social media, email, and more. AEM facilitates seamless multi-channel content delivery, ensuring consistent branding and messaging across different course hosting platforms.
AEM provides collaborative tools that enable different departments within a university to work together on content creation and management. This collaboration ensures consistent and accurate information across various departments and reduces duplication of efforts.
Digital Asset Management (DAM)
Education institutions generate vast amounts of digital content and DAM systems provide a central platform where users can upload, edit, and share assets. AEM includes a robust digital asset management system that allows universities to store, organize, and manage various types of digital assets, such as images, videos, documents, and multimedia content. This makes it easier to locate and reuse assets across different projects and online LMS platforms.
Analytics and Insights
AEM can integrate with analytics tools that provide valuable insights into user behavior and content performance. Universities can gather data on which content is most popular, and how users are interacting with the content, and make data-driven decisions for continuous improvement.
Higher education institutions often have multiple contributors and content creators. AEM offers governance features that help in maintaining content quality and consistency by enforcing approval workflows and content publishing processes.
These are the 8 ways Adobe Experience Manager (AEM) can empower higher education institutions with robust tools for content management, personalization, analytics, and engagement, which ultimately improves the online user and learning experience for students, staff, and stakeholders.
Success Stories of AEM in the Higher Education Industry
Here are two Case Studies that offer a deeper understanding of how AEM has largely supported two higher education institutions with digital transformation.
California State University Fullerton or CSU Fullerton faced challenges to ensure a seamless 24*7 student experience during the COVID times. Adobe Experience Manager Forms supported them to improve their students’ academic experience and streamline administrative processes. AEM Forms also helped to simplify form submission digitized the paper-based process and enabled seamless integration with the student information system and automatic routing for signatures and approvals thus significantly reducing processing time.
US Marine Corps (USMC)
The US Marine Corps faced limitations with its existing online course platform. AEM (Adobe Experience Manager) provided solutions by creating MarineNet, a centralized eLearning platform, offering standardized content. AEM Forms streamlined user support processes. AEM Sites enabled responsive subsite development. AEM Guides facilitated document management. AEM Assets handled digital content for online courses.
AEM emerges as a pioneering digital experience platform that holds the potential to reshape the higher education sector. With its comprehensive suite of tools and features, AEM (Adobe Experience Manager) is instrumental in driving the transformation of academic institutions’ digital landscapes. By facilitating seamless integration, customization, adaptability, and accessibility, AEM empowers institutions to create an enriched digital ecosystem and the best LMS for online courses.
If you are associated with the administrative team of a university looking to improve the digital experience of your students, faculties, and staff, then AEM is a platform worth considering for creating online courses and Youngsoft has the proper expertise in providing excellent quality AEM services to support your higher education institution with the installation, migration, and customization of AEM services.
Founded in 1996, in Michigan, Youngsoft Inc. is an information technology company specializing in IT consulting, and staffing. For almost 3 decades, the company has delivered cutting-edge tech solutions like AEM, Liferay, Business Intelligence, and more to a global clientele. With a futuristic vision, Youngsoft has spearheaded innovations in Healthcare IT solutions and implemented Industry 4.0 in a Box program, a flagship IIoT initiative in partnership with AWS (Amazon Web Services).